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Friday Flakes: Qatar Bans Alcohol at World Cup Stadiums in Last Minute Reversal

Germany Press Conference - FIFA World Cup Qatar 2022 Photo by Alexander Hassenstein/Getty Images

This isn’t going well.

No. You don’t need to drink alcohol at a sporting event in order to enjoy it. However, if your organization has a $75 million sponsorship agreement with Budweiser.

From ESPN’s article on the subject:

It appeared an agreement was originally struck to allow FIFA to permit sponsors Budweiser to sell beer at the stadiums. This was then further clarified in the buildup to the tournament after The New York Times first reported that the beer tents would be less visible at the grounds on request of the hosts.

But it emerged there was late pressure on FIFA to halt sales of alcohol at the stadiums themselves, two days before hosts Qatar kick off the tournament on Sunday against Ecuador.

“There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums,” FIFA added.

Yum. Bud Zero.

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