While both were counted as losses for Nebraska on Black Friday, the numbers of viewers for the Iowa-Nebraska football game and the Wisconsin-Nebraska volleyball game were wins for the Big Ten Network.
As the Big Ten Network said in their statement - “Iowa vs. Nebraska and Wisconsin vs. Nebraska set new Big Ten Network standard.”
The Iowa-Nebraska game earned 1.94 million viewers while the Wisconsin-Nebraska volleyball game delivered 375,000 viewers. Both were the most-watched games in their respective sports for the Big Ten Network.
This is a release from the Big Ten Network and not from Nebraska. It is probably not in Nebraska’s style to try and bask in the glow that records amount of people watched Nebraska lose.
There are some Big Ten programs that might actually put up a banner for breaking BTN viewership records.
Here is the full statement from the Big Ten Network:
The Big Ten Network closed out a strong November with a pair of record-setting performances on Black Friday, featuring the Heroes Game between Iowa and Nebraska and a conference-clinching volleyball match between Wisconsin and Nebraska.
No. 13 Iowa’s 28-21 win over Nebraska earned 1.94 million viewers, making it the most-watched football game in Big Ten Network history. The previous mark was held by Michigan vs. Colorado, with 1.86 million viewers in 2016. Following the football game, B1G Live: Football Postgame averaged 659,000 viewers, which was a new record for studio programming.
Later that same day, Wisconsin secured a third consecutive Big Ten volleyball crown with a win over Nebraska and delivered 375,000 viewers, earning the designation of most-watched volleyball match in network history. The previous mark was held by Wisconsin and Penn State with 266,000 viewers in 2019.
All viewership data is attributed to Nielsen Media Research.