Last week the Big Ten conference stated that they'll be keeping the "Legends" and "Leaders" Division names through 2011, stating:
"Short term there is no plan to change," Chipman said. "They will definitely be utilized for the 2011 football season. It would be impossible to measure their sustainability without using them as they were intended to be used. But like any of our branding or marketing efforts, we will continuously review all aspects, conduct market research and test sustainability."
What Do You Think Of The Big Ten Keeping the Division Names for the 2011 season?