marketing Stories - Corn Nation
10 Rejected Redskins 2012 Marketing Slogans
If the Redskins could not only turn six 2011 draft picks into twelve, but also get all twelve of them to make the active roster (excluding Jarvis Jenkins who was on IR), I can't help but be thrilled to see how the Redskins 2012 draft shakes out. In short, I need to get all my Redskins jokes in...
Michigan Notre Dame Night Game Jerseys Revealed, World Keeps Spinning
Like many people I was hoping that the mistakenly posted MDen "Big Chill" Jerseys were not, in fact, what Michigan would wear September 10, 2011 when they christened Michigan Stadium's first ever night game. On Friday night we found out that they were, in fact, what Michigan would wear when they...
'Date With A Sounder': Love It Or Hate It, At Least They Are Having Fun
Apparently there's a rumor going around that the Seattle Sounders are purposefully trying to limit ticket sales. Well, I wasn't really putting much stock in it anyway, but their latest marketing campaign, which features billboards all over the city and commercials on real, live television, seems to...
The Heavyweight War of 2011: Can Strikeforce Propaganda Defeat the UFC Marketing Beast?
There may be snow falling now, but 2011 is getting ready to heat up as Strikeforce is set to begin their heavyweight grand prix, and the UFC begins to film season thirteen of The Ultimate Fighter. In the first post in this series, I went in-depth on the battle between Strikeforce and the UFC to...
NetSationals a Hit on TODAY
The NetSational Dancers made yet another appearance Saturday, this time on the Today Show. The 60+ Dancers spoke about the music, the dancing and the fans...as well as how much the group means to them as friends and as a lifeline. Visit msnbc.com for breaking news, world news, and news about the...
Giveaway Idea: Variable promotions based on attendance
Many years ago, I wrote a blog post suggesting things the Padres could do to boost attendance. I didn't want it to be a thing that required the team to make drastic changes to the team or the stadium. Looking back on it, the Padres have actually done a bunch of the things. Did attendance go up?...
Nets Battle Perceptions in Brooklyn
Even as Barclays Center construction goes horizontal as well as vertical --with steel for the first floor being installed last week-- there remains within the sports industry, among the team’s fans and maybe even a few players-- confusion about the move to Brooklyn. Sports Business Journal...
Attendance Still Down, But Fan Enthusiasm Is Up
With a quarter of the Nets home games (10 out of 39) in the books, the Nets are still near the bottom of NBA attendance, ranking 27th out of 30, and only slightly better than last season. Still, numbers tell only part of the story. By committing $4 million to break their lease at the IZOD, the...
Yormarks Like a Challenge
The Times profiles Brett and Michael Yormark, who run two of sports' most distressed franchises, the NBA Nets and the NHL Panthers. They claim they like the challenge and in the words of the Times, "have become two of the most aggressive, innovative and sometimes controversial salesmen in...
Are Nets Encouraging Russians to Smoke More?
Smoking inside NBA arenas has long been banned, so why is lighter maker Zippo buying signage at the Prudential Center? The team will soon announce it has signed a one-year deal with Zippo for signage as well as spots on Nets' radio broadcasts and ads on both the team's English and Russian...
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