marketing Stories - Corn Nation
NIU Marketing Department wakes up, decides to actually market athletics
aka the triumphant return of Thunderstix What has happened this off-season has completely boggled my mind. If you've been paying any sort of attention the past 5 years or so, any terms of Marketing NIU athletics in any way has been minimal at best. They all of a sudden swallowed a genius (or...
Snuggie Up: The SEC Is Still Marketing Gold
So let's imagine you're selling a product. It's an as-seen-on-TV deal, but you're also big time enough to be in SkyMall. Never mind the fact it's actually the worst product in its extremely niche market. You need to move some units. You hear that college sports are hot, maybe even recession proof....
Shooting Pointe Blank: Virginia Tech…and Bo Pelini?
Well that sucked. San Jose State was this year’s Wake Forest I do believe but the good news is I don’t think that the 2008 Cornhuskers are going to tank completely. At least their coach won’t be fired. I hope. That being said, after a game sloppier than a bowl of grits that...
UCLA Wants More Fresno State Fans To Show Up at the Rose Bowl?
Brian Dohn has the story, that originated in the Fresno Bee (and HT to Bruin Report Online's message boards, where I saw the story first.) UCLA recruits 'Dogs fans Red Wave encouraged to buy up Rose Bowl tickets. By Jeff Davis / The Fresno Bee <!--/STORYHEADLINE-->...
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