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SEC Network on the Way, and Yes It Matters to the LHN


The Southeastern Conference is next up on the Media Merry-Go-Round and while CBS is reported to be reluctant to increase their payout with the addition of A&M and Missouri, a new SEC Channel could...

Texas Longhorns Spring game promo from Longhorn Network.


Texas Longhorns Spring game promo from Longhorn Network.

Update on The Longhorn Network: Don't Hold Your Breath


Recently UT posted an update on its website concerning the Longhorn Network's distribution battle. It essentially said, Distribution will happen, we promise. The message, from Athletic Directors...

Texas Longhorns Football Is Ranked #1


Strong pimp hand. When it comes to generating the cash, the Horns remain on top according to Forbes and Forbes knows money. The University of Texas Longhorns have once again topped our ranking of...

Longhorn Network Opening Sequence


Saw this mentioned over on the mothership. And thus, we have the beauty of the Longhorn Network. We've all known it was going to be Texas' big toy -- the deal that provides immense exposure and...

Billion Dollar Bevo, Part I: Inside the UT/ESPN Longhorn Network Deal


The billion-dollar Longhorn Network goes live today. That's right. Billion. The big daddy with three commas. If you want to know where we got that number, stay tuned. This post is the first in a...

Longhorn Network Promo Video


ESPN has put together a 10 minute promo of the LHN, and it looks pretty damn sweet. Please, worried Longhorn fans and gleeful Aggies -- don't waste our bandwidth with either worrying/cheering over...



bigleadsports ran an interesting article yesterday. The premise is that LHN will impact how the media reports on Texas athletics. Read past the suggestion of media being credible, and there are...

A&M to the SEC is becoming real. Direct from DeLoss Dodds.


And just like that, A&M to the SEC seems almost inevitable.

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