Gary A. Vasquez-US PRESSWIRE
Wondering what the average ticket prices to this year's bowl games are? And what's this dynamic demand-based ticket pricing being used by the Capital One Bowl?
From our ticket partner, TiqiQ, comes the average price college football fans are paying for several of this year’s bowl games. Keep in mind that these are secondary market ticket prices from online ticket vendors so they don't represent the entire market.
Pricing is sorted from cheapest, the Idaho Potato Bowl, to the most expensive, the BCS National Title game between Notre Dame and Alabama. Tickets for that game are over $2,500!
|Event name||Venue name||Avg ask price|
|Famous Idaho Potato Bowl
|Advocare Independence Bowl||Independence Stadium||$57.92|
|Music City Bowl||LP Field||$76.31|
|New Orleans Bowl||Mercedes-Benz Superdome (formerly Louisiana Superdome)||$82.83|
|AutoZone Liberty Bowl||Liberty Bowl Stadium||$82.99|
|Gator Bowl||EverBank Field (Formerly Jacksonville Municipal Stadium)||$84.30|
|Little Caesars Pizza Bowl||Ford Field||$85.06|
|Belk Bowl||Bank Of America Stadium||$95.32|
|Military Bowl||RFK Stadium||$98.50|
|Capital One Bowl Tickets||Florida Citrus Bowl||$104.33|
|Orange Bowl Tickets||Sun Life Stadium (Formerly Dolphin Stadium)||$104.68|
|BBVA Compass Bowl||Legion Field Stadium||$110.59|
|Kraft Fight Hunger Bowl||AT&T Park||$115.13|
|Poinsettia Bowl||Qualcomm Stadium||$121.22|
|Chick-fil-a Bowl Tickets||Georgia Dome||$125.36|
|New Era Pinstripe Bowl Tickets
|Outback Bowl Tickets
||Raymond James Stadium||$174.03|
|Alamo Bowl Tickets
|Primesport Sugar Bowl Tickets||Mercedes-Benz Superdome (formerly Louisiana Superdome)||$210.75|
|Primesport Rose Bowl Tickets||Rose Bowl - Pasadena||$323.83|
|Fiesta Bowl Tickets||University Of Phoenix Stadium||$369.72|
|Cotton Bowl Tickets||Dallas Cowboys Stadium||$512.57|
|Ticketmaster BCS National Championship Game Tickets||Sun Life Stadium (Formerly Dolphin Stadium)||$2,522.46|
Capital One Bowl average ask price is over $100. Note that the bowl game is selling some tickets for as low as $35. Also note that these are based on dynamic demand-based pricing, something that is new this year. The concept is fairly simple - ticket pricing is baed upon demand - but it is a relatively new concept in sports ticketing. If you examine the FAQ found at the link above, you'll note that ticket prices can change daily. Also notice that this applies to upper level tickets only.
It makes a lot of sense that college football and especially bowl games would move to a dynamic demand-based ticket model. Prices are normally set nine months ahead of time, but what happens in a case like Nebraska - Georgia is that you may have a fan base that's particularly disappointed in the season and unwilling to buy tickets?
Perhaps casual fans would be coaxed to the game were the pricing better, and that is what the dynamic demand-based pricing experiment is trying to determine. According to our Capital One contact, only the Alamo Bowl and Capital One Bowl were trying this type of ticket pricing this year.