Navigation: Jump to content areas:


Pro Quality. Fan Perspective.
Login-facebook
Around SBN: Identifying The 19th-Best Team In Baseball

If Tom Osborne Rejects Red Bud Light Beer - Where Does It Go?

You've heard of the Budweiser promotion where they're putting Bud Light into cans that are the colors of whatever team or college they're trying to sell to. Purple Bud Light cans showed up a while back here in Minnesota, much to the delight of my Vikings-loving neighbors. I had one (or more..?) Friday night, while my neighbors laughed at a Packers fan drinking out of a purple can. (I laughed silently while drinking their beer, it was a fair trade.) 

However, in Nebraska, Tom Osborne decided it wasn't such a good idea for Red and White Bud Light cans to be showing up, being as more people might want to drink Bud Light, more people being collij stoodents Which is kind of weird, because if you could pick just about the most innocuous adult beverage on the planet, it would be Bud Light. 

Nebraska athletic director Tom Osborne sent a letter to state Anheuser-Busch InBev distributors asking them not to participate in a promotion that dressed cans of Bud Light in college colors.

Well, if they're not being sold in Nebraska, then where they gonna go? It's not like Annheuser-Busch is going to 'un-can' the beer, put it in a regular Bud Light can and ship it back to us. They're gonna get shipped somewhere else that's red and white and sold there. In fact, if enough red and white-lovin' schools reject red and white Bug Light beer, that somewhere else is going to end up with a huge overload of cheap, easily drank American beer. 

What if it's Russia? Don't they have enough alcoholism already? What if it causes more social unrest, the hard-liners take over and we're right back to the Cold War? What if it's Alabama? Elevate the insanity of a single SEC school, and you automatically elevate the insanity of all of them. As if American doesn't have enough problems. 

 I know that being against collig stuudent binj drinking sounds great when you go to church on Sunday, but if this isn't a case (pun!) of clear-cut NIMBY (Not In My Back Yard) then what is? Shouldn't Nebraska be doing its part instead of shipping problems off for someone else to deal with? Isn't this more irresponsible than if Nebraska just accepted the red-canned beer, bought it at a reasonable price, and disposed of it in a moderated and orderly manner?

Comment 2 comments  |  0 recs  | 

Do you like this story?

Comments

Display:

I assume...

…that the rogue beer, like all those Super Bowl champions shirts and hats featuring the losing team, will be given to children in impoverished countries.

"Somebody left the door open and the wrong dogs came home."

by HiPlainsDrifter on Aug 27, 2009 8:07 AM CDT reply actions  

Sounds like the promotion

Makers Mark did last year with the different colored waxes. Living in Dallas I saw the maroon and burnt orange, but my roommate brought home a purple one after he came back from Manhattan.

I’m not sure I really agree with Osborne here. Does he really think that this is going to induce more beer drinking with college kids? All it’s going to do is probably have a slight increase in Bud Light sales, while other beer sales will slightly decrease. I highly doubt the color of a can is going to convince an underage college kid to all of the sudden start drinking.

But to answer your question, the beer will go where every other failed marketing attempt goes – Ebay!

Introducing the new 2008 Big 12 Football Champions: OU, UT*, TT*, and MU*!
Now Introducing the new 2009 Big 12 Baseball Tournament Champions: UT, KSU*, BU*, and MU*!

by mystman995 on Aug 27, 2009 2:42 PM CDT reply actions  

Comments For This Post Are Closed


User Tools

CN needs your tips! Inform us with an email to: cornnation - at - gmail.com. Better yet, join the CN community and create a fanpost or fanshot!

FanPosts

Community blog posts and discussion.

Recent FanPosts

N656335037_2472909_5238_small
Husker basketball fills me with dread
Pelini_small
A Month In Review For Husker Wrestling and Looking Ahead To Penn State
348271_small
Vote for Sexy Rexy!
Red_squirrel2_small
Patrick Witt accused of sexual assult.
Small
Capital One Bowl
Hugh_griffith_small
Oversigning Update: To The Cheaters Belong The Bowls!
Pelini_small
Husker Grapplers Make History
Pelini_small
Husker Wrestling TONIGHT!
Chiefs_small
Bo Must Go vol. 2
Photo_small
Gamecock fan here

+ New FanPost All FanPosts >

SHOP THE CORN NATION STORE

Gameday Depot University Apparel

FanShots

Quick hits of video, photos, quotes, chats, links and lists that you find around the web.

Recent FanShots

‎"I love it here," Pelini said. "I've said this before: This is not a...
Human side of recruiting
A window of opportunity?
Joe Paterno, RIP
Joe Paterno dead at 85 UPDATE: Family denies
Uniform Fashion Craze? Not On Osborne's Watch
Big Recruiting Win: Jordan Westerkamp stays "N"
Will Shields Makes Final Cut For NFL H-O-F
Penn State hires Patriots OC Bill O'Brien
ESPN's SkyCam Fails in Kamikaze Attack on Marvin McNutt in the Insight Bowl. ESPN's over-the-field...

+ New FanShot All FanShots >


Managers

Photo_6_small Jon Johnston

Rc_icon_small Husker Mike

Editors

Hobbes2_small JLew

Bern_hat_small Brian Speers

Mel-gibson-braveheart-photograph-c1010192231_small Billgrip

Sword_011_small Aaron Musfeldt

Rickysmith_small Ricky Smith

Al_bundy_vs_chobot_small Andy Ketterson

Authors

Cornguy_small Cobby

Sb22_small William Grubb

Pelini_small AdamTheTitan