Dan Hawkins Sending "Boxes of Money" to Recruits
Did that get your attention? Think I'm making this up? Check this out from Boulder's Daily Camera...
Instead of sending envelopes with the school logo to prospects who receive dozens of similar pieces of mail each week, CU sent small, black cardboard boxes about the size of a standard pizza box.
Intrigued recruits opened the box to find it filled with a pile of hundreds of business cards designed to resemble $100 and $500 bills. A message inside the box told recruits the money totaled $333,000, equal to the value of an education at CU.
“Again, it just comes back to that autonomy that he lets people have and having the right people in place and letting them be creative in their jobs,” Tucker said.
Each card had a CU coach’s face where the former president would normally be on currency. The cards featured contact information for coaches on one side and the core values of the program on the other. CU went through a lengthy approval process with the Secret Service for the project, but it was scrapped after other programs began asking questions about its legitimacy.
Needless to say, neither the Big XII office nor the NCAA were too pleased with this, and now the NCAA has now instituted a rule to prohibit this action.
Hawkins claims that honesty is the cornerstone of recruiting, but I've really got to question how someone can make that claim when they send out boxes of fake money to potential recruits. Sure, it gets your attention, but does it really send the right message? "We'll do anything to get you to come to Boulder!" And how many recruits are disappointed that the money isn't real.
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6 comments
Comments
I marked 'flake',
though I wouldn’t really call him a flake, that was the closest option to my opinion.
I think this type of recruiting’marketing gimick is flakey and lacks class. It’s laughable to think a school like NE would resort to sending pizza boxes with fake $$.
It insults one’s intelligence.
"...don't TAZE me, bro..."
by zE bOp on Jan 20, 2009 2:18 AM CST reply actions 0 recs
it's consistent
with the weird stuff that goes on at CU over the years.
I bet we could make a list….
wasn’t it Ricky that had the team come out to war drums at one point?
What else?
Go Big Red Nebraska!
Our Cobs Are Bigger Than Yours!
Corn Nation!
by Jon Johnston on Jan 20, 2009 7:39 AM CST up reply actions 0 recs
yep,
Puffs came outta the stands that one time like a bunch of New Age Rockstars. Didn’t do squat for them since we still whooped up on them that day. They get these ‘new wave’ coaches whose gimmicks they think is going to put them over the top, but they’re meaningless—like buffalo jumping:

"...don't TAZE me, bro..."
by zE bOp on Jan 24, 2009 10:53 AM CST reply actions 0 recs
"Pizza" delivery girl for recruits:

"...don't TAZE me, bro..."
by zE bOp on Jan 24, 2009 11:08 AM CST reply actions 0 recs
And, if that doesn't work, D Hawk is already pitchin' ...
…his next big idea:

"...don't TAZE me, bro..."
by zE bOp on Jan 24, 2009 11:10 AM CST reply actions 0 recs















