It's about Iowa State changing their pre-game routine to create more excitement around the game inside the stadium, as opposed to the happenings outside the stadium.
Word is that the five minute warning will be a guy screaming "Last Call!"
Does this really need any comment?
New And Improved - ISU players will run out of a giant inflatable football helmet closely resembling a Mothra larvae. The first 1,000 fans inside the stadium will win mini inflatable Mothra larvae. How's that for excitement!?
Key word - "hatched". Just a guess, but maybe the siren will sound like Mothra?
You don't have to wonder why they couldn't win the Big 12 North the last two years, do you?